APPLICATION
Einzelhandel und Lizenzartikel
Bereiten Sie Motivfreigaben, Varianten und Präsentation für den Verkauf vor.
Klären Sie, welche Vorlagen zulässig sind und wer Änderungen freigibt. Stimmen Sie Formate, Farben und Aufmachung ab und nennen Sie Vorgaben für Verpackung, Etiketten und Vertrieb.
Plan a Retail Merchandise Range
Start with where the item will sell and how shoppers will see it. Review the artwork at its finished size, with the proposed packing and display, before approving the sample.
- Shop and museum ranges. Pick a recognisable motif for a custom keychain or a pin. Decide whether it will hang from a backing card, sit loose on a counter or go into a boxed set.
- Licensed collections. Identify the approved artwork, colour references and required legal text for each design. For custom patches, review fine lettering at the finished size and test the backing on the garment or bag. Confirm where the legal text, barcode and item code will appear on the packaging.
- Promotions and gift sets. Match the product to how it will be handed out or packed. For custom logo coasters, specify the backing, whether they ship singly or as a set, and how the faces are protected in transit.
For repeat orders, record the approved sample, colour reference, packing specification and quantity per SKU so the next order can be checked against the same brief.
