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APPLICATION

소매·라이선스 상품

판매용 굿즈의 도안 승인, 버전과 진열 조건을 준비합니다.

Illustrative retail counter display of enamel pins and keychains on backing cards
Illustrative retail presentation

See product ideas ↓

사용 가능한 파일과 변경 승인자를 확인하세요. 버전별 형태, 색상과 표시 방식을 맞추고 포장, 라벨, 유통 요건을 알려 주세요.

Plan a Retail Merchandise Range

Start with where the item will sell and how shoppers will see it. Review the artwork at its finished size, with the proposed packing and display, before approving the sample.

  • Shop and museum ranges. Pick a recognisable motif for a custom keychain or a pin. Decide whether it will hang from a backing card, sit loose on a counter or go into a boxed set.
  • Licensed collections. Identify the approved artwork, colour references and required legal text for each design. For custom patches, review fine lettering at the finished size and test the backing on the garment or bag. Confirm where the legal text, barcode and item code will appear on the packaging.
  • Promotions and gift sets. Match the product to how it will be handed out or packed. For custom logo coasters, specify the backing, whether they ship singly or as a set, and how the faces are protected in transit.

For repeat orders, record the approved sample, colour reference, packing specification and quantity per SKU so the next order can be checked against the same brief.

맞춤 제작 제품 카탈로그 · 소매·라이선스 상품

BUILT AROUND THE BRIEF

Retail & Licensed Merchandise Planning

Review the artwork approvals, variants and presentation requirements for a retail program.

BUILT AROUND THE BRIEF

Planning considerations

Use these points to prepare a useful project brief.

Artwork approval

Confirm which files may be used and who approves changes.

Range consistency

Align product formats, colors and presentation across variants.

Retail requirements

Provide packing, labels and distribution details.

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