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BUYING GUIDE

Writing a Useful Packaging Brief

Provide the protection, display and distribution requirements together.

Illustrative pin packaging options with backing card, clear pouch and presentation box
Illustrative packaging options

This guide is a planning aid. Final construction and commercial terms are confirmed for the actual project.

BUILT AROUND THE BRIEF

What to include

A concise brief reduces missing decisions.

Protection

Describe handling and storage needs.

Presentation

Explain whether the item needs a backing card, gift pack or retail display.

Labels

Specify any approved identification or label requirements.

Shipment

Provide destination, grouping and carton planning details.

LET'S TALK ABOUT YOUR PROJECT

Have Artwork or a Product Idea?

Send the product type, dimensions, quantity, destination and target date. Put the details together in one custom project brief.